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Tuesday Tonic: Life is fragile
Having just finished writing an article on vaccination and comparing it to wearing a seatbelt, this Nissan Vases campaign really resonated with me. I normally wouldn’t give car adverts a second glance,...
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Friday Frolic: An illustration of inflammation
After a busy week writing about inflammation, I stumbled across this great video. I love this style of sharing information and we incorporated something similar in the house video for PAN that sits on...
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Tuesday Tonic: Going underground
When we lived in London, I had a real love hate relationship with the tube. I adored the retro tiles still visible in some stations, enjoyed the architecture when I had a moment to stand and stare and...
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Trip trap, trip trap. Who’s that walking over my bridge?
Trolls, it would seem, lurk everywhere. They pounce when you least expect it and not just in the digital realms. This weekend, I had my first experience of a troll. At least, that is how I am choosing...
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The vaccine debate: an update
Almost 4 weeks after my local newspaper published a version of this article on where I stand in the great vaccine debate, the letters are still pouring in to the Editor. While I’m glad my article has...
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Facts | GAVI Alliance Progress Report 2012
Okay, so I know I promised there would be no more about vaccines, but that was before a colleague sent me this: Facts | GAVI Alliance Progress Report 2012. Now that really IS the last thing I’m going...
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Not another post about the Ice bucket challenge?
It’s everywhere. Everyone is doing it. Nobody can escape a drenching from the mighty ice bucket. It’s all a bit of fun! We’re raising money for charity! There’s no harm in it! Except now we’re starting...
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Revisiting: Remote doesn’t mean distant
Suzanne Lynch-McKay (Highland Tonic):Happy 2nd birthday to us! It’s hard to believe that Highland Tonic was created 2 years ago, but the calendar does not lie. I’m so grateful for all the support we’ve...
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And now for something completely different
Sometimes I write about the world outside of pharma. This world has more mud and no need for Zinc approval, but it’s incredibly good fun. If this doesn’t make you want to go orienteering nothing will....
View ArticleWhat sort of writer am I?
As the years have gone by, I’ve found that the perceptions of what a healthcare copywriter is have changed. When I first started out as a copywriter, I didn’t have a dedicated art director and I was in...
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